LATEST WORK

The Illuminated Zero for Wikimedia Foundation

Horse Creek Lodge Brand Revolution

NEWS

The Roya Spirit logo, conceived with the help of Ann Jordan and Shardul Kiri at UNIT partners San Francisco, will be featured in the upcoming publication of Logo Lounge.  Congratulations to Rohini Moradi who produces the delicious stevia simple syrups and the UNIT team. 

The Aeropolitan Hotel branding and packaging will be featured in and upcoming publication by Send Points Press which showcases notable works in the hospitality and leisure industries. 

FLORILEGIUM

“From early times both the Persians and the Chinese () would add perfumes [to ink] to make writing the sensual experience that scholars deserved. Sometimes recipes for ink read like the random elements of a love poem: cloves, honey, locusts, the virgin pressing of olives, powdered pearl, scented musk, rhinoceros horn, jade, jasper, as well as, of course-- the most poignant and most common-- that exquisite smoke of pine trees in autumn.” 
 

Victoria Finlay in Color: A Natural History of the Palette

WORK |  ABOUT  | CONTACT

Soft Science is the studio moniker of Catherine Renee Dimalla. I’m a multidisciplinary award-winning graphic designer working across all manner of substrates, screens, and surfaces. I translate abstract principles and values into meaningful & tangible aesthetic experiences for the end user.

My repertoire includes creative and artistic direction, identity work, publication and layout design, event branding, environmental design, packaging, web design and development, copywriting, and strategy.

Creatively Quarterly has named its 100 best designers, photographers, and artists of 2013. You can view the collection of winners or purchase the annual here.

You’ll find Paper Moon and Jeopardy Magazine in the recently published Excellent Branding Identity by Hightone Books. 
EXPLORE
Soft Science is the studio moniker of Catherine Renee Dimalla, a multi-faceted, award-winning graphic designer who works across all manner of substrates, screens, and surfaces to translate abstract principles and values into meaningful and tangible aesthetic experiences.  
She is also the founder of Piquant, an online journal with writers nationwide, that showcases the crossroads of the food and design industries.  Her repetoire includes publication, environmental design, identity, and illustration.
Jeopardy Magazine

SCOPE

BRAND DEVELOPMENT
IDENTITY
PROMOTIONS &
ADVERTISING
EVENT MATERIALS
LAYOUT
PUBLICATION DESIGN
COVER DESIGN
PRINT PRODUCTION
FRONT END WEB DESIGN
WEB DEVELOPMENT

ACCOLADES

Published in Creative Quarterly No. 49, Victionary’s Palette 03: Gold & Silver, 2012/13 GDUSA American InHouse Design Award Winner, Published in Coloring Your Brand by Dopress, Published in the ADP No. 9 Awards book, UCDA Award Winner, 2012/13 FPO Award Winner

Wikimedia Foundation: Illuminated Zero

SCOPE

TYPOGRAPHY DESIGN
ILLUSTRATION
MERCHANDISE DESIGN

ACCOLADES

PROJECT IN PROGRESS

Sykkel Fort

SCOPE

BRAND DEVELOPMENT
IDENTITY
PROMOTIONS &
ADVERTISING
EVENT MATERIALS
LAYOUT
PUBLICATION DESIGN
COVER DESIGN
PRINT PRODUCTION
FRONT END WEB DESIGN
WEB DEVELOPMENT

SCOPE

BRAND DEVELOPMENT
ENVIRONMENTAL DESIGN
IDENTITY DESIGN
BRAND GUIDELINES
HAND LETTERING

Horse Creek Lodge

SCOPE

BRAND DEVELOPMENT
IDENTITY DESIGN
BUSINESS CARDS
STATIONERY SUITE
COPYWRITING
ILLUSTRATION

ACCOLADES

PROJECT IN PROGRESS

Stones Throw

SCOPE

BRAND DEVELOPMENT
IDENTITY
LOGO DESIGN
STATIONERY DESIGN
COPYWRITING

Tina Tran + ilfant press

SCOPE

HAND LETTERING
LOGO DESIGN
STATIONERY DESIGN
LETTERPRESS ASSITANCE
ILLUSTRATION

Ronald McDonald House of San Francisco

SCOPE

EVENT BRANDING
EVENT MATERIALS
BOOK LAYOUT
COVER DESIGN
PRINT PRODUCTION

Paper Moon

SCOPE

CONCEPT DEVELOPMENT
IDENTITY
LOGO DESIGN
STATIONERY DESIGN
COPYWRITING
PRODUCTION 

ACCOLADES

2012/13 Brand New Award Winner, Published in Creative Quarterly No. 49, Published in Coloring Your Brand by Dopress Books, Featured on Design Work Life and We And The Color

Studies in Crayon
Coming Soon

SCOPE

Personal exercises in analogue illustration using fine art crayons.

ilfant press Website
Coming Soon

SCOPE

WEBSITE DESIGN
WIREFRAMING
USER INTERFACE
WEBFLOW DEVELOPMENT

Tsubo 2013 Catalogue + Timo Weiland 

SCOPE

CATALOGUE DESIGN
EVENT MATERIALS
LAYOUT
PUBLICATION DESIGN
COVER DESIGN
PRINT PRODUCTION

ACCOLADES

2013 GDUSA American Graphic Design Award Winner

Yoga Northwest
Coming Soon

SCOPE

LOGO EVOLUTION
SHIRT DESIGN

Logos
Coming Soon

SCOPE

BRAND DEVELOPMENT
IDENTITY
LOGO DESIGN

ACCOLADES

Logo Lounge 2015 Publication

Aeropolitan Hotel

SCOPE

BRAND DEVELOPMENT
IDENTITY
LOGO DESIGN
STATIONERY DESIGN
PACKAGING
COPYWRITING

ACCOLADES

Featured on Quimaimemesuive, Discover Paper, and in an upcoming publication by Send Points.

Aeropolitan Hotel

SCOPE

CONCEPT DEVELOPMENT
IDENTITY
LOGO DESIGN
PACKAGING DESIGN
PRODUCTION

ACCOLADES

Featured on Quimaimemesuive, Discover Paper, and in an upcoming publication by Send Points

Logitech G-Series

SCOPE

SUB-BRAND DEVELOPMENT
IDENTITY
LOGO DESIGN

ACCOLADES

Logo Lounge 2015 Publication

Harrington College of Design

SCOPE

CAMPAIGN DEVELOPMENT

ACCOLADES

Featured on Quimaimemesuive, Discover Paper, and in an upcoming publication by Send Points.

Aeropolitan Hotel

SCOPE

CONCEPT DEVELOPMENT
IDENTITY
LOGO DESIGN
PACKAGING DESIGN
PRODUCTION

ACCOLADES

Featured on Quimaimemesuive, Discover Paper, and in an upcoming publication by Send Points