Harrington College of Design approached San Francisco’s Salt Branding with a desire to boost the school’s public image as a well-rounded design college in a design-centric city. 

BRIEF + SOLUTIONS

Salt Branding is one of San Francisco’s premier branding agencies and marketing consultants. Located in the famed Levi’s plaza, Salt’s extensive list of corporate clients include Microsoft, Pearson, Milliken, and Harrison School of Design among others. As a intern on the Salt creative team, I worked on a full scale advertising campaign or Chicago’s Harrington College of Design.

The goals of the campaign initiative included boosting public awareness of Harrington, portray Harrington College of Design as a school that truly prepares students for life as a designer, and to shine a light on Chicago as a city full of designers and design opportunities.